Written By: Bob Johnson XBIZ.com
California Exotic Novelties has been honored by Honey’s Place with a commemorative statue recognizing the company’s 20th anniversary.
“What a beautiful statue. We’re so lucky to have such amazing, supportive distribution partners like Honey’s Place. We’re incredibly touched by their thoughtfulness. Thank you for this recognition, we will treasure it always,” CEO Susan Colvin said.
The company noted that Colvin launched the company in 1994 with a single mission in mind: to create quality products with the features and benefits that women and couples wanted. The company quickly set the standard for pleasure products in the industry and is famous for introducing many innovations into the market.
Among its achievements are: packaging with personality, the introduction of feminine colors like pink and purple, marketing the Original Jack Rabbit, releasing a water-proof line of toys, making a remote-control egg-style vibrator, advertising and follow up with manufacturer warranties through Vibetronics, making products with 100 percent premium silicone,and creating pulsating vibrators made in the U.S.
Other accomplishments include the introduction of rechargeable rabbit-style vibrators, manufacturing a talking vibrator, bringing an eco-friendly, solar-powered toy to market, employing an all-women product development team, designing butterfly-style vibrators, and conforming to EU directives.
CalExotics was also an early adapter of RoHS and WEEE standards for motors, though there was no requirement to do so in the in U.S.
“Susan is a pioneer in the industry. She was the first to create sensual products geared toward women and couples starting 20 years ago,” said Bonnie Feingold, President and CEO of Honey’s Place.
She added, “Susan continues to raise the bar in our industry by improving the quality of the products and packaging at California Exotic Novelties. She is an amazing person and has built an innovative company. I am honored to have her in my life and to call her a friend and mentor. It is her hard work ethic, innovation and the way she does business which has allowed CalExotics to become one of the largest and most successful companies in the industry.”
To read the entire history of CalExotics, visit the 20th anniversary page at CalExotics.com.