Honey’s Place Unveils The Mapale’ Collection

Sex & Humor

San Fernando, CA – Leading lingerie distributor, Honey’s Place has announced they have expanded their lingerie offerings by establishing a new deal to distribute iconic lingerie manufacturer, Mapale’ for an exclusive partnership

Established in Miami, Florida since 1999, Mapale’ has built a solid reputation as a trendsetter because of its edgy designs. Mapale’s factory is located in Medellin – Colombia, where 100% of their products are being manufactured. Furthermore, they only use American & South American fabric components in order to support our national industry and offer the best quality lingerie possible.

“Mapale’ is thrilled about the new collaboration with Honey’s Place”, stated Cheryl Paradis, Account Executive with Mapale’. “We are looking forward to keep educating the lingerie world, one customer at the time”.

“Mapalé strikes the perfect balance between sophisticated and sultry with their lingerie collection, stated Bonnie Feingold, President, and CEO of Honey’s Place. “ We are very excited to introduce Mapale’s collection to our customers, who can now offer their trend-setting designs in their stores.

Honey’s Place would like to invite all who are interested in placing their orders for the Mapale’ Lingerie collection, click here, or to contact their Honey’s Place Account Manager at (800) 910-3246 or e-mail sales@honeysplace.com.

How to Attract More LGBT Customers

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June is Pride Month!!!  So are you ready for the parades, events and opening your arms to the LGBT community?  If you answer no, then you are missing out on some revenue opportunities.  Sex toy shop owners can no longer ignore LGBT consumers. It is part of mainstream discourse. There are big business opportunities for any retail store to expand and grow their business with the LGBT market. Even in our sex toy industry, it is still a largely unexplored market.  So how big is it? Well, according to Witeck Communications, the LGBT market is currently estimated at $830 billion dollars in the US alone. The biggest reason why this consumer group is expanding is that the overall consumer population is becoming more accepting of the LGBT community; companies will show that sexual equality makes good business sense.

I thought I would share with you some tips and ideas on what you can do to bring more traffic to your brick and mortar store.  Here are some tips to be part of this ever-growing market:

Bring in Products with Brand Loyalty

Are the factors that influence the brand selection of gay consumers really that different? Yes, the LGBT community is more likely to pay for quality brands that support the LBGT community. Most store owners don’t realize that LGBT consumers are a source of word-of-mouth marketing for brands. In a recent survey of Community Marketing, 64% of gay men and 65% of lesbian women agreed that when they find a brand they like, they are likely to make a point of telling their friends about it. That’s twice the average of all other U.S. consumers. This is also why brands like Oxballs, Swiss Navy Lubricants, Perfect Fit and Strap-U are growing in popularity. If you are not sure what brands would work in your store,  contact us here at Honey’s Place and we can recommend you some great products that will complement your store.

Consider Sponsorship Opportunities

What successful stores have done is to embrace the LGBT community is to sponsor Pride events, drag queen bingo, workshops and other worthy events to show that this retail store supports the LGBT community.   It also helps to put your brand or your business in front of the leaders and the tastemakers of the LGBT community.

 Simply Ask

If you are not sure what products or events you should bring into your store, just ask your local LBGT community leaders on how you can promote your business within the LGBT community. Many of their suggestions can help bring foot traffic to your store. There may be space needed for workshops or ask to be listed as an LGBT Friendly retail store on their website.

Be Fabulous,

Inga Van Riper

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The Womanizer Collection Is Now Available at Honey’s Place

Sex & Humor

Honey’s Place is now shipping the entire Womanizer collection including the original Womanizer Delight W100 and the new advanced Deluxe W500.

As seen in popular magazines such as Women’s Health and Cosmopolitan, the Womanizer has been called “the innovated and revolutionary product that will give you the most dramatic orgasm of your life”.   The Womanizer is a product that is very unique from any other product that is currently on the market. With its silicone attachments that circles and cradles the clitoris, the Womanizer uses suction for its pleasure source. With its “PleasureAir” technology, the Womanizer gives women a unique clitoral stimulation can have women experiencing orgasms in less than sixty seconds. The Womanizer also allows women to explore, play and discover how their bodies react to indirect stimulation. Women are then able to share this knowledge with their partners to spice things up and to take their relationship to the next level.100group

The W100 Delight model features five functions with varying levels of intensity, four hours of pleasure, USB charging, exchangeable stimulation heads for different clitoral sensations, and is available in three fun and fashionable prints and colors at Honey’s Place.

ThWomanizer 500 in Rosee new W500 Deluxe edition takes women’s pleasure to a new level with eight intensity settings, an ergonomic design that fits in the palm of the hand adjustable fit around the clitoris and an extra large stimulation head for large clitorises. The W500 is available in black leopard, white chrome, magenta and a red roses design. The new features in the W500 allows a woman to explore, play and discover how their bodies react to indirect stimulation. This knowledge can then be shared with partners to spice things up and improve their intimate relationship dynamics.

 

“We are excited to be able to offer our customers the Womanizer”, stated Kyle Tutino, Honey’s Place Director of Purchasing. “The Womanizer built a brand around a unique product that customers will ask for by name”.

“The popularity of the Womanizer is widespread and consumer driven”, stated Bonnie Feingold , President and CEO of Honey’s Place. “We know that the Womanizer will bring consumers to their retail stores. The unique and forward thinking technology sets the Womanizer apart from most pleasure products. The Womanizer compliments the diverse assortment of items that we already carry.”

Retailers interested in ordering the Womanizer line can visit Honeysplace.com  or contact a Honey’s Place Account Manager at (800) 910-3246 or sales@honeysplace.com.

Tips for Creating A Better Customer Experience

Sex & Humor

By Inga Van Riper

Why does a customer become loyal to a store? Is it the displays, the size of the store? No, a customer becomes loyal to a store because of their in-store experience. This comes down to the customer care, attention to detail and the overall customer experience that is provided by your staff. To help, I have put together these tips for creating and building a better customer experience to help your business to be more successful.

Open up a Dialogue With Customers About Their Experience:  

Untitled-1You have heard the phrase, “don’t ask don’t tell”. This also happens in a retail store. If you don’t ask, your customers won’t tell.   And what you don’t know will indeed hurt you. By gathering solicited feedback from your customers that includes their overall satisfaction level and areas of improvement, this valuable information can be used to strengthen customer service expectations, more engaging in-store merchandising displays and so much more.

A simple way to gather insights from your customers is to set a tip box for suggestions on how you can improve your store. You can also host a VIP round table discussion with selected customers to share their thoughts and welcoming suggestions between you and your customers.Your satisfaction is our best wishes

Over Deliver Every Day:  

A successful retail stores is about more than just product quality. When a customer enters into your retail store, they expect to find a pleasant, enjoyable atmosphere and a respectful, attentive and knowledgeable staff. When done correctly, will make your customers feel appreciated and will want to come back.

It is a challenge for small retailers to measure these markers, making it difficult to adjust customer experiences and expectations. However, the customer experience is very important to build long-term customer loyalty. The challenge for you businesses is to implement technologies that will help them better understand these behaviors or feelings to create customer experiences that is more engaging and satisfying.

By exploring the behaviors that enforce your off line or online networks and communities, aka your Social currency, can help reinforce the behaviors that strengthen the relationship with your customers, address customers needs, for a more desirable customer experience.

Use Solicited and Unsolicited Social Feedback:  

6ff22b47-99f2-4199-a098-cc47b4e213e0People-Love-Us-on-YELP-LOGOUse both types of Social Feedback to improve your relationship with your customers. Online surveys, and other solicited feedbacks can provide your store with valuable information into overall customer satisfaction. But don’t ever forget the unsolicited sources such as YELP, TripAdvisor and similar sites. Bottom line is that a person who uses social media trust these platforms and trust customer’s opinions and it can have a direct influence on a customer’s buying behavior.

There was a survey done by Forbes  The customer experience feedback on these social channels is highly relevant to today’s consumers because they trust other customers’ opinions, and it often directly influences their buying decisions. In 2012 Forbes Magazine did a survey and found that 81% said that friend’s social media posts directly influences their purchase decision.

Finally, make your voice heard. Speak up for yourself and your company. Speak up and share your thoughts and opinions. Just remember your goal is to build bridges and to strengthen yourself, your employees and your business relationship with your customers.

Honey’s Place Earns 5 XBIZ Exec Award Nominations

Sex & Humor

San Fernando, CA. – November 3rd, 2015 – Honey’s Place, the leading distributor of sex toys, party supplies and lingerie, announce that their management team has been nominated for five XBIZ 2016 Executive Award nominations in the following categories:

  • Business Woman of the Year: Bonnie Feingold
  • Marketing Executive of the Year: Heather Feingold
  • Senior Leadership Award: Kyle Tutino
  • Tech Leadership Award: Erik Van Riper
  • Progressive Leadership Award: Inga Van Riper

Selection of nominees was based on a multitude of factors including leadership ability, positive community influence and overall career success as submitted by industry of their peers.

” Honey’s Place would like to thank XBIZ and their entire staff for the five XBIZ Exec nominations”, stated Bonnie Feingold, President and CEO of Honey’s Place. “We are all very grateful and honored to be nominated for such prestigious awards”. “My leadership team has worked very hard this year and I am very proud of each one for being recognized by their peers for their hard work”.

The XBIZ Exec Awards spotlight outstanding individuals who play a key role in the success of prominent brands. The award categories cover a range of occupations that make up the organizational chart of industry enterprises, covering business development, marketing, management, chief executives and more.

XBIZ Retail Exec Awards dinner will be held at Andaz Hotel on Hollywood’s famed Sunset Strip, on the evening of January 14, 2016.  The voting period runs through Nov. 15 at midnight. Votes can be submitted through XBIZ.net here.

 

Honey’s Place and Build the Store Receives Multiple XBIZ Awards Nominations

Sex & Humor

Companies Picks Up a Total of Five Nominations

San Fernando, CA: Honey’s Place and Build the Store, is honored to be nominated with two distribution nominations and three leadership nominations from industry publication XBIZ.

The two distribution nominations are for “Pleasure Products Distributor of the Year” and “Progressive Distributor of the Year”. The two nominations recognize excellence in the field of adult sensuality distribution. Honey’s Place President and CEO Bonnie Feingold, says about the nominations: “We strive everyday to provide our customers at Honey’s Place with the best product selection and impeccable customer service. Although we do is not for the recognition, it such an honor that we were nominated.”

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In addition to the distribution nominations, Honey’s Place and Build the Store garnered three Executive Leadership nominations.

Director of Technology and creator of Build the Store Erik Van Riper is been nominated for excellence in Tech Leadership. “I am really happy to be nominated, and honored to be included in a group of such hard working, dedicated professionals”, stated Erik.

Inga Van Riper, Brand Strategist with Build the Store program, received a nod as “Brand Ambassador of the Year” for her stellar works in cultivating and growing the Build the Store brand. “The nomination was a huge surprise. Many of the people who were nominated in this category, are the same people I looked to as mentors when I first started in the industry”, says Inga.

It should also be noted that Erik and Inga Van Riper are the first husband and wife team to gain nominations in the same XBIZ awards show.

The last nomination is for Bonnie Feingold. The Honey’s Place CEO and President has garnered a nomination for “Businesswoman of the Year”.  Upon hearing about the nomination, Bonnie says, “I never expected to be nominated let alone win last year”. “There are so many deserving women in our industry. I am both humbled and honored to be nominated again this year”.

Honey’s Place and Build the Store would like to thank XBIZ, our customers, and the industry for the nominations and wish all the nominees good luck.

XBIZ Awards voting ends at midnight on Sunday December 7th. You can vote for Honey’s Place and other outstanding companies and individuals by visiting: XBIZ.net