How to Attract More LGBT Customers

Business

June is Pride Month!!!  So are you ready for the parades, events and opening your arms to the LGBT community?  If you answer no, then you are missing out on some revenue opportunities.  Sex toy shop owners can no longer ignore LGBT consumers. It is part of mainstream discourse. There are big business opportunities for any retail store to expand and grow their business with the LGBT market. Even in our sex toy industry, it is still a largely unexplored market.  So how big is it? Well, according to Witeck Communications, the LGBT market is currently estimated at $830 billion dollars in the US alone. The biggest reason why this consumer group is expanding is that the overall consumer population is becoming more accepting of the LGBT community; companies will show that sexual equality makes good business sense.

I thought I would share with you some tips and ideas on what you can do to bring more traffic to your brick and mortar store.  Here are some tips to be part of this ever-growing market:

Bring in Products with Brand Loyalty

Are the factors that influence the brand selection of gay consumers really that different? Yes, the LGBT community is more likely to pay for quality brands that support the LBGT community. Most store owners don’t realize that LGBT consumers are a source of word-of-mouth marketing for brands. In a recent survey of Community Marketing, 64% of gay men and 65% of lesbian women agreed that when they find a brand they like, they are likely to make a point of telling their friends about it. That’s twice the average of all other U.S. consumers. This is also why brands like Oxballs, Swiss Navy Lubricants, Perfect Fit and Strap-U are growing in popularity. If you are not sure what brands would work in your store,  contact us here at Honey’s Place and we can recommend you some great products that will complement your store.

Consider Sponsorship Opportunities

What successful stores have done is to embrace the LGBT community is to sponsor Pride events, drag queen bingo, workshops and other worthy events to show that this retail store supports the LGBT community.   It also helps to put your brand or your business in front of the leaders and the tastemakers of the LGBT community.

 Simply Ask

If you are not sure what products or events you should bring into your store, just ask your local LBGT community leaders on how you can promote your business within the LGBT community. Many of their suggestions can help bring foot traffic to your store. There may be space needed for workshops or ask to be listed as an LGBT Friendly retail store on their website.

Be Fabulous,

Inga Van Riper

Honey’s Place Now Offering the FORM 5 Waterproof Rechargeable Vibrator

News Central, Toys

Award Winning Distributor Takes Pleasure to the Third Power With Jimmyjane’s Latest Innovation

SAN FERNANDO, CA- March 16, 2015 – Honey’s Place has added Jimmyjane’s latest innovation to its roster of pleasure products with the addition of the FORM 5 waterproof rechargeable vibrator. Since February 2014, Honey’s Place has been a full-line distributor of Jimmyjane products. In that time Jimmyjane products have proven themselves to be successful seller in the luxury category for Honey’s Place.

The Form 5 by Jimmy Jane in Pink“Jimmyjane’s FORM line has received accolades and awards based on their uniqueness, high-quality and performance,” says Kyle Tutino, Purchasing Director for Honey’s Place. “We expect the new FORM 5 to be no exception to this rule. We are excited to be able to offer the FORM 5 to our customers. It’s truly a one of a kind vibrator that can be used by anyone regardless of gender or sexual orientation.”The Form 5 by JimmyJane In Black

The FORM 5 is a waterproof; rechargeable vibrator designed for both men and women. It features two micro-thin supple wings for all-encompassing sensations. These wings flutter and excite sensitive areas and erogenous zones. It also features a firm ‘Pleasure Dome’ at its center, which delivers incredibly powerful vibrations to the user while remaining whisper quiet. It was designed to fit comfortably in the palm of the users hand with intuitive controls that boast 5 speeds and 4 pulsation patterns. It is made of medical grade platinum silicone and stainless steel with a high performance lithium ion battery that can run for up to 4 hours on a single charge.

Jimmy Jane Form 5 Available in PlumAs with all Jimmyjane’s products, the manufacturer is committed to quality and the FORM 5 is backed by a 3-year limited warranty against manufacturer defects. It is available in three colors to appeal to both men and women including pink, purple and black.

 

For more information or to place an order, contact your Honey’s Place sales representative or visit www.honeysplace.com

Transformer #comeonecomeall

Honey’s Place Is Now Shipping The Transformer

Sex & Humor

Distributor Is Excited to Carry the World’s First Gender Neutral Toy from PicoBong

San Fernando, CA: Honey’s Place, a leading distributor of sensuality products, is shipping the highly publicized Transformer from Pico Bong.

The new Transformer is the world’s first gender-neutral sex toy. It can act like a rabbit vibe for women, a cockring for couples, g-spot stimulator for females, and a prostate stimulator for men. The new Transformer has been featured in, Shape Magazine, Adweek, Bustle, Cosmopolitan, and Smitten. With the mainstream media buzz already surrounding the Transformer, retailers will want this unique product in their local stores.picobong

The new Transformer by Swedish toy brand PicoBong is for every adult regardless of gender or sexual preference. It features a fully waterproof, FDA approved silicone construction with a powerful, nearly silent motors at both ends.

The unique bendable shape of the Transformer allows it to be configured into a nearly infinite number of configurations. In addition to the shape, the Transformer features 10 vibration patterns and multiple speeds adding to the nearly endless ways the toy can be used.

“The PicoBong Transformer will be a huge success in the 21-34 age market”, stated Bonnie Feingold, President and CEO of Honey’s Place and Build the Store. “It allows users to be creative and to use their imagination. The Transformer is an exciting innovation. We anticipate that it will do well.”  As Twisted as your imagination

The new Transformer is available to all retailers, home party, and online customers now for immediate shipping. The Transformer is also available on our Buildthestore.com platform. Interested retailers are encouraged to visit Honey’s Place at http://www.honeysplace.com or call 800-910-3246 to place their order.

About Honey’s Place: Honey’s Place is a world-class distributor carrying over 18,000 products, such as party supplies, lingerie, romance products, and e-juice plus vaporizers. Honey’s Place is a leader in the adult novelty industry; with no order minimums and state-of-the-art drop shipping. Offering an online ordering system, Honey’s Place allows customers to browse and shop through over 170 manufacturer lines and their sales professionals are known throughout the industry for providing excellent customer service.

JimmyJane_Lux_Form_2_Ready_To_Ship

Honey’s Place Ready to Ship Lux Edition of Jimmyjane Form 2

Sex & Humor

San Fernando, California – July 18, 2014: Adult novelty distributor Honey’s Place is ready to ship the brand new 24 karat gold plated Form 2 by Jimmyjane. The much anticipated release of the Form 2 was Wednesday, July 16th, and it is available starting July 18, 2014 at Honey’s Place. Purchasing Director at Honey’s Place, Kyle Tutino, is “…thrilled to see growth in not only the luxury product market, but also in both Honey’s Place and Jimmyjane, constantly pushing the envelope and raising the bar.”

jimmy_Jane_Lux_Edition_Form_2

Five years after the award-winning Form 2 was released, delighting critics and women everywhere, Jimmyjane has created a premium black silicone and 24 karat gold version of the original bestseller. Alicia Sinclair, VP of Worldwide Sales and Business Development at Jimmyjane, adds that “The new addition to the product line, which focuses on pleasure, connection and design, is a testament to the advancement we’ve experienced since the launch of Jimmyjane in 2004.”  This exclusive re-imagination of Jimmyjane’s two-eared favorite features special edition packaging, smooth black silicone, a sleek black charger, and a 24 karat gold-plated contact. Form 2 Luxury Edition is waterproof, travel-ready, flexible, body-safe, powerful, and comes with a three year limited warranty.

 

HONEY’S PLACE is a world-class distributor carrying over 18,000 products, such as party supplies, lingerie,romance products, and e-juice plus vaporizers. Offering an online ordering system, Honey’s Place allows customers to browse and shop through over 150 manufacturer lines and their sales professionals are known throughout the industry for providing excellent customer service.

 

JIMMYJANE is a design-centric brand founded on the belief that life is better with a sexy twist. They design products and experiences to provide pleasure, strengthen connection and create provocative possibility.Combining sophisticated product development in San Francisco with proprietary technology, the Jimmyjane collection encourages connection and excitement without compromising style, well-being or personal values.

 

For  general inquiries or more information regarding the Luxury Edition Form 2 at Honey’s Place please contact:

 

Sales

sales@honeysplace.com

640 Glenoaks Blvd.

San Fernando, CA 91340

(818) 256-1101

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Welcome to “Show Me the Honey”

News Central

They say that “Sex is like snow, you never know how many inches you’re going to get or how long it will last.” Thankfully, I’m in southern California, so that’s irrelevant. Here at “Show Me the Honey”, we like to curate a nice gumbo full of helpful, noteworthy, humorous, and just plain fun stuff. We want to hear what you think about the newest “big kid” toys and we want to help you discover new ways to make hanky panky even more fun. We’ve literally got something for everyone, even if you’ve never colored outside the lines in the world of sex!